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Buell Showcases Super Cruiser And SuperTouring Models At Daytona

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Buell brought the new Super Cruiser and SuperTouring bikes to Daytona Bike Week.


Grand Rapids, MI, February 28, 2023 – Buell Motorcycles and Roland Sands Design have announced the first public preview of the 2025 Buell Super Cruiser. Making its East Coast debut at Daytona Bike Week, Friday, March 3 – Sunday, March 12, 2023, the Super Cruiser will star in Buell’s lineup along Destination Daytona’s main drag, showing off their high-performance, American-made superbikes and touting their latest updates.

The Super Cruiser, first revealed at a private event on February 10 at the Roland Sands Design facility in Long Beach, CA, has been well-received by both the media and fans. As eager riders continue to place unprecedented preorders on the Buell website, the Super Cruiser is exceeding expectations and generating significant buzz.

“It’s the design of this bike that’s got everyone going crazy,” said Buell’s CEO, Bill Melvin. “The response we’ve seen so far is overwhelming. It’s clear there’s a tremendous demand for a high- performance cruiser, and we’re thrilled to meet it. We always knew a Buell cruiser would be big, but it needed Buell features and had to be the highest-performing American production bike ever made. Lucky for us, we were the ones who innovated the kick-ass technology of the 1190 platform. So, we didn’t need to reinvent the wheel. We just needed to take what was already ideal and build a cruiser around it. Refining things like steering angle, rake, wheels, tires, brakes, and chassis – Roland Sands was the genius to pull all that together.”

Of course, Buell’s Daytona lineup would be incomplete without its flagship bikes, the Hammerhead and 1190 SX, featuring small but important improvements since last year. Notable changes include carbon bodywork, tires and throttle-body balancing refinement.

Also on display will be the latest refinements to Buell’s 1190 SuperTouring® modular superbike, slated for 2025 production. “The ST provided a great opportunity for us to hear and engage with our fanbase,” said Jacob Stark, Buell’s Engineering Specialist. “It led to exploring new ideas, experimenting, and using the ST platform to stretch our comfort zone.”

Created in collaboration with award-winning designer J. Ruiter to thrill supersport fans and tourers alike, the SuperTouring is the world’s fastest adaptive motorcycle, easily converting to a track bike in under an hour. Its latest modifications include a new modular front faring with headlamp assembly, higher handlebars, foot-forward controls, and a new seat and bags.

“We can’t wait for Bike Week 2023. Buell is back and building a strong reputation as a small, responsive company building bikes to order and providing a unique customer experience,” said Melvin. ” We’ve tuned our approach to match customer feedback and will continue making the changes that deliver the best riding experience possible.”

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