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Buell has finally announced when they're going to start production! The 2022 Hammerhead 1190 will begin production on November 1st in Grand Rapids Michigan.

If you're planning on ordering one there will be an online reservation and delivery process Buell is calling "Buellvana" which will be revealed on October 21st.

The Hammerhead 1190 will be the first of a few bikes Buell is expected to release.


The Buell Motorcycle Co.’s comeback is ready to begin, with the revived brand announcing production of the new 2022 Hammerhead 1190 superbike set to begin on Nov. 1. Based on the EBR 1190RX, the Hammerhead will be produced in Grand Rapids, Mich., and offered through an online reservation and delivery system called “Buellvana”, which the company will detail further on Oct. 21.

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Within the announcement, Buell teased some new engines and new models, including new dirt, touring and, somewhat ironically, cruiser models. The company has already offered a glimpse of some of these new models, including an ADV called the 1190 Super Touring (pictured below) and the 1190HCR, a hill climb racer with the 1190cc ET-V2 engine in a dirt bike package.

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While the Buell press release (included below) was sparse on further details about new mdoels, we’ve uncovered some information that sheds some light on the brand’s rebirth, including what might be its new logo:

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Buell’s current owner, Liquid Performance, filed a trademark application with the U.S. Patent and Trademark Office last week for this logo, which incorporates a new take on the Pegasus motif employed by the original Buell Motorcycle Company and Erik Buell Racing. The new logo has a more classical take on the Pegasus within a shield, a design element last used by Buell before its original demise under the ownership of Harley-Davidson.

The new logo makes a lot of sense when you consider Liquid Performance will be operating under the name “Buell Motorcycle Co.” and not “Erik Buell Racing” or “EBR”. Liquid Performance, which acquired EBR in 2015, but claimed earlier this year to have acquired the rights to the Buell brand. The current version of the Pegasus logo is closely associated with the EBR era, and the new logo would be a part of the rebranding.

The new emblem is the latest in a number of trademark applications filed in the last year that may include names for other potential new models. These include the names Baja, and Supercruiser, along with Blast, which was formerly the name of Buell’s 492cc entry-level model.

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A new Blast would be a logical step in any Buell revival, with the company announcing earlier this year it would expand to offer medium and small-displacement models. Buell has also already hinted at the Baja name for a future adventure bike based on the 1190HCR. Supercruiser is a relatively plain-sounding name, but then, you could say the same about the planned Super Touring model.

Liquid Performance also filed to trademark four names that appear to be related: Mule, Muell, Mini Muell, and Muellysses. All four names are a play on the Buell name and the word mule, with Muellysses an obvious reference to the Buell Ulysses XB12XT adventure-tourer. The name “Mule” suggests a utilitarian model, but it may be treading to closely to the similarly named Kawasaki UTV, and the USPTO has already flagged that as a potential hiccup. “Muell” and “Mini Muell” may be alternative names in an attempt to get around that problem, but they too are facing resistance, with the USPTO citing similarities to trademarks for a clothing brand called “MUÉL”. Only Muellysses has passed the USPTO’s scrutineers, but Liquid Performance may still respond to the USPTO’s objections.

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These potential model names and the new logo offer a hint of what to come from the reborn Buell Motorcycle Co.
 
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